Brandmydispo (Brand My Dispo)

  Many companies will put all their resources toward producing an exceptional product; the only problem is they do not give enough thought to the style or presentation of their packaging as part of their overall product experience – this could turn out to be a costly mistake. The first thing a customer sees when they open your product is the packaging; the way your packaging looks is often the basis for a customer’s perception of your entire product even before they use it. How you package your product can build customer confidence in you and your company; however, if you have poorly packaged your product, you risk losing customers based solely on how that packaging performs. Packaging becomes even more important in competitive industries where customers have a lot of options to choose from and where those options may appear very similar. If one option has an appearance that is cleaner, fresher, or more upscale than another option, the former option is likely to be the first choice...

  A lot of packaging looks homemade because it is over the top. Too many colors and fonts, too many words, too many effects. When every feature tries to steal the spotlight from another, the overall feel of the design becomes messy rather than professionally done. If you want your packaging to look professional, you don’t typically achieve this with more. You accomplish it with smarter design decisions upfront. The simplest method of creating a more elevated look for packaging is simplifying the front. The majority of successful packaging designs rely on 3 main ‘essentials’ only, which tend to create that upscale feel: the brand name; the product name; and an attractive visual direction to create that connection to the customer. The right amount of spacing and hierarchy generally adds to this upscale appeal more so than how the product was designed with complex art. Typography also has a key contribution toward whether or not a package has that upscale appeal or looks inexpensive. ...

  At first glance, using cheaper Mylar bags seems to make a lot of sense: lower price, easier to get into, less of a commitment to use them. On paper this seems to be a smart decision but once you start seeing the reality of how much you have lost out on…you start feeling dumb. Typically the first thing you will lose on with Cheaper Mylar bags is the quality of the material. Thinner films, weaker seals, and less effectiveness of your barrier protection will cause issues. These will not always show themselves, which make it worse because you won't know about the issues until after your product is outside of your control. Next you will start to lose the durability of the bag. Bags that tear and fail from being “over-pressured” not only create inconveniences for you but create a loss of trust in the customer. Customers do not separate the packaging from the product, for them it is ONE complete experience (like it or not). You will usually see a noticeable loss in printing as well. Col...

  Sublimation seems magical on first glance. You press ink into a surface, heat it, and poof — it sprays on the surface as if it were there all along. No cracking, no peeling, and no funky textures. But then Mylar shows up, and it kind of ruins that whole fantasy. People are always asking the question “Can You Sublimate on Mylar Bags?” But the answer to that question is not a clear-cut yes or no; it’s more like an occasional yes — but only if everything comes together just right. Mylar is not the same as cotton or coated polyester, which are both great for sublimation. Mylar has a lot of different layers and is typically constructed from one or more plastic films and sometimes coated with aluminum foil. That great multi-layered construction is great for providing a complete barrier to protect products, increase shelf-life, and provide durability. But surely, that’s not the best construction for sublimation; therefore; Mylar does not typically accept ink into its fibers or surface a...

  Mylar bags help block the most common threats to food freshness (light, moisture and air) but they do not remove any oxygen trapped inside the bag. Therefore, while Mylar will prevent further degradation from threats coming into contact with your food, without removing any oxygen already trapped in the bag your food will degrade in quality (through oxidation) even though the bag is completely sealed. Oxidation continues, although at greatly reduced rates, long after your food is placed in a sealed Mylar bag. Over time, food stored in sealed bags will degrade, and in many instances you will have no warning until you eat the food and realize the decline in quality. For food products that contain oils or fats (e.g., grain products, cereal mixes, etc.), the presence of oxygen in the sealed bag will cause the oil/fats to degrade (i.e., develop off-flavors) which will reduce the food’s nutritional value as well. While the presence of oxygen can limit long-term storage, most people inco...

  Much of the fear surrounding Mylar Bags isn’t due to any official government regulation but rather because sellers woke up one morning to discover all their products had disappeared overnight from Amazon without warning. What took place was an unexpected disruption, and disruption happens quickly. Amazon does business differently than any other marketplace. Amazon employs a large number of automated systems for scanning product listings, images, and text using keywords to identify possible violations of the site’s policies. If a product is flagged as violating an Amazon policy, then that item can be removed from the site without notice, regardless of whether or not the seller has been given a violation notice. This is really how Mylar Bags have ended up in trouble. The issue is not with the product itself, but rather how customers have come to associate Mylar Bags with a number of different markets such as cannabis and vaping. As a result of this association, sellers began to vie...

  Over the past 10 years, packaging trends have changed rapidly and the stand up pouch has gained a lot of market share. These flexible packages utilize a bottom gusset that allows the pouch to sit upright on store shelves, making it easier to display products for customers to see and notice. Industries across food, supplements, coffee, snacks, and even pet products are moving to this type of format because it provides an excellent balance of display and practicality. One of the major benefits of stand up pouches is that they save space in shipping and storage. Flexible packaging uses much less material compared to rigid containers or boxes, allowing it to be compressed more efficiently in shipment. Thus, it reduces freight charges and allows for less square footage in a warehouse. Many brands are investigating the use of custom stand up pouches to reduce packaging costs while maintaining shelf appeal. Stand up pouches also provide excellent protection of products. Most stand up po...