Brandmydispo (Brand My Dispo)

All packaging decisions are based on trade-offs. Cost, Flexibility and Scalability. There isn’t a way to maximize all three simultaneously. With regard to custom mylar bags, quantity ordered is where those trade-offs start to become actualized. When you order in larger quantities it increases the more your cost per unit goes down; however, the larger quantity of bags also creates reduced flexibility since once the bags are printed, they are locked into the same design and size that carry the same version of your brand when printed. If your branding ever changes, you are going to have to work around your packaging instead of having your packaging working with you. The opposite of this is ordering in smaller quantities allow for a more flexible approach. A brand is able to adjust the bags with their design, enhance their branding or change the product they are selling without being burdened by holding excessive inventory. Conversely, the greater cost per bag can cut into your margins if ...

  We often undervalue packaging; I mean, a bag is simply a bag; right? However, the bag serves as one of the first interactions that a potential customer will have with your brand and depending on which bag type you pick, the interaction can be smooth or can feel slightly…off. When considering the real-world performance of bags, within the categories of stand-up pouches, stand-up pouches hold their shape well when filled, are very visible and stable even after they have been opened a few times. This type of stability creates a subtle impression of quality even if no two customers would be able to articulate why. Conversely, flat pouches create an entirely different situation. They weigh less; they stack well for storage; and they have an efficient design for shipping. However, they will never provide the same level of presence on a shelf. That is fine for a great number of products, but for some products, they will reduce the visibility of the product and this will happen before an...

  Most people spend their time considering what is put into Mylar bags. However, many don’t spend nearly enough time considering how they are closed – and that one simple detail can completely change the length of time your food lasts for! If a seal doesn’t work as it should be, the shelf-life is unpredictable! Many individuals may think they will be able to store food for years or many months, only to discover unexpectedly that the item(s) aren’t fresh, still soft, and/or have degraded before anticipated. Air is the biggest issue. Oxygen is what contributes to spoilage, even with dry food. If air is gradually leaking into the Mylar bag, it is beginning to break down the items at a molecular level. Changes to the texture occur first, then changes in the flavour, and eventually changes will be evident in the entire quality of the item(s). And by the time you are able to visually see changes, it is usually too late. Moisture is an additional silent issue. Even if you live in a dry en...

  The difference between being prepared and overengineering something is very thin. The line between the two becomes very blurry with food storage, because what may start out as a simple solution may quickly become an accumulation of “just in case” decisions. For example, I use mylar bags, oxygen absorbers, and in some cases desiccants, each one of those items has an individual purpose. When used together, without understanding how they work with one another, things can get. . . well. . . a bit off. Not broken, but inefficient in a way that you don’t realize until it’s too late. The primary culprit of this phenomenon are oxygen absorbers, which are extremely powerful; however, they are often not used correctly. Many people make the assumption that they should fill all of the open air space of a bag with as many absorbers as possible; however, this is incorrect because there is only a certain amount of oxygen in a given volume of air. Therefore, if you put too many absorbers in a ba...

  Consumer behaviour does not change suddenly; it is a gradual process that starts with small changes, then eventually builds into something completely different. This is what's currently happening with custom Mylar bags. People now have different ways of interacting with packaging than they did before, and if brands don’t take note, they could be in trouble without realising why. One of the key shifts in behaviour is shorter attention spans and higher expectations from consumers. People are making split-second decisions, and at the same time, expecting much more from what they purchase. This means brands must create packaging that will ‘hit’ quickly and hit often. Whereas the average person used to give a product five seconds before determining whether or not to buy it, today the average amount of time is down to one second. If nothing resonates immediately with a consumer, chances are the ’hit’ product will be missed altogether. Along with this behaviour, there is a growing deman...

  Packaging was once simply functional, had to hold product, and not fall apart; with the exception of appealing for a part of the time. Today, brands are focusing greater emphasis on the need for innovation in packaging products because they are competing more crowded marketplaces. Therefore, if a product appears generic it will generally be treated accordingly; i.e., whether or not it deserves. Innovation can take many different forms with custom packaging. Some of the forms include visual innovations (such as inscriptions or printing technologies), functional innovations (such as closures and child-resistant designs), and physical innovations (such as building and maintaining the best version of the product). The best custom packaging suppliers are not offering the same old, stale formats that they did last year. They are truly focused on what brands need today, rather than what sold well three years ago. Flexibility is another significant aspect of innovation and particularly i...