Why the “Right Size” Mylar Bag Rarely Feels Like a Coincidence

 

Externally speaking, the majority of the time, packaging choices appear random; however, they are almost always deliberately chosen. One aspect (size) is an example of one such choice that generally is evident after the fact. Before a product's size is determined, there is quite a bit of silence to be solved before a decision is made. If you are too tight, there is a sense the product has been stifled; if you are too loose, there is a sense that there is something missing.

Examples of smaller size packaging would be 3 x 4 inches and 3.5 x 5 inches with the emphasis on control over the quantity of product contained. There is only enough product for one item. This is true for many products that are manufactured and sold each day. There are no wastes or excesses, which results in a more "intentional" feeling or connection to the consumer.

The mid-size options of 4 x 6 inches and 5 x 8 inches work on a different level/rhythm, but are used more frequently than the smaller sizes. Usually, these packaging options solve consumer problems quietly and provide consumers with flexibility, ease of storage/display, and are rarely questioned. Meaning that while they may not be visually noticeable, their use adds value to the packaging/materials used.

Larger options, such as 6 x 9 and 8 x 10 inches, begin to add prestige to the packaging. There is more room for the packaging's design to provide space for branding messages instead of crowding/filling the corners. In some instances, larger package sizes can generate an emotional connection to the consumer via the perceived or actual difference between the size of the package and what the product or brand offers.

The very large size options, such as 10 x 12 and 13 x 15 inches, create an additional perception of large product(s), brand(s), and create large emotions for manufacturer/consumer. With larger packages, there is a feeling of confidence that the consumer experiences, even before opening the package. There is an added value to consumers who pay an identical purchase price for identical branded items when those branded products come in varying package sizes.

Seeing the connection of these different size options is one of the ways to understand the relationship consumers are trying to create with their purchases. Finding the “right size” of a package for a manufacturer is generally not a random matter, but rather a measure of how well the manufacturer matches a package's size to the products being sold and therefore how comfortable a consumer will be when originally selecting the package & product, respectively. A thorough review of size and use is provided in "Size Matters, A Review of the Different Sizes and Uses of Custom Mylar Bags."

At the end of the day, however, when you finally decide what the "right size" for your product should be, it generally does not feel accidental. It feels inevitable that your choice was correct, which provides multiple indicators that your decision was more deliberate than anyone may ever recognize!