The Evolution of Custom Mylar Packaging in Modern Product Branding

Packaging has always served as a barrier to protect products, but custom Mylar packaging has evolved beyond this function to become a core part of the advertising of a brand. Custom Mylar pouch design has greatly expanded from being just a typical way to store a product to being a tool for marketing and differentiating a brand. Companies expect to have custom options that go beyond off the shelf pouches including customizing finishes, adding textures to the packaging to create a high-quality feeling for the consumer and using creative and innovative designs to stand out on retail shelving.

The shift in consumer expectations regarding package performance has changed significantly over the last decade. As a result, consumers now associate high-quality products with high-quality packaging. What used to be considered a luxurious package finish, such as using a matte laminate finish, metallic film or holographic effect, is now considered a standard upgrade and part of a brand’s image. Companies that have invested in custom Mylar packaging will see benefits from enhanced retail placement and increased perceived value.

A focus on functionality is also becoming a strong trend. Modern Mylar pouches are designed to include oxygen and moisture barriers, resealable closures, punch holes, child-resistant zippers and rounded bottoms to allow the package to stand upright during display. All of these features will help protect the integrity of each product as well as increase the ease of use for the consumer. Packaging will need to perform equally well and achieve the same level of recognition as the product.

In addition, the production capabilities of custom Mylar packaging have improved. The ability to digitally print lower minimum quantity orders and develop items quickly, combined with the traditional gravure method for producing items in large quantities and at an accurate color is giving developing brands the opportunity to compete with larger more established national brands.

As the market for custom Mylar packaging continues to see growth across multiple industries, packagers are continuing to improve their production capabilities at scale. As a result, packagers are continuing to provide their customers with a greater variety of materials, custom sizes, dual-layer constructions and upgraded finishes based on the growing demand from the market.

To learn more about one custom Mylar packager that is meeting the growing packaging market through increased capabilities and creating additional packaging styles, please read our article titled, “Brandmydispo has Taken Custom Mylar Packaging to the Next Level Through a Major Expansion.”