More Than Just Packaging: How Customization Fuels Growth

 

Due to the crowded market, businesses are trying to gain as much attention from consumers as possible. The unboxing experience is becoming one of the best experiences a consumer has with a brand and often matches the experience of using the product. Generic-style packaging does not give brands the same power to create an advantage as a strategic style of custom packaging can do to build a strong advantage with consumers. In short, the unboxing experience allows brands to establish a relationship with the consumer through their branding on the packaging expressing the level of quality and care in their identity before the consumer uses the product.

By developing custom printed Mylar bags as a way of presenting products, businesses are receiving the benefits of providing customers with a higher perceived value of their products. Printed Mylar bags do not simply hold items; they act as a form of mobile advertising; they provide consumers with a type of souvenir from the business (or the company's customer) and serve as a demonstration of professionalism. The shift from the utilitarian function of packaging to the experiential function of packaging represents a defining change in packaging, especially within the lifestyle, health, and premium/mainstream goods market segments where brand image is the most important factor in selling the product.

New companies face a dual challenge and opportunity regarding the previously listed issues—finding a partner for high-quality, scalable and affordable packaging. In addition, the new company should develop a strong relationship with the appropriate packaging partner to outperform their competitors in providing a high-quality presentation experience that exceeds third-party expectations in comparison to the new company’s size, product and style to compete for shelf space both in the physical and online environment.

An example of a company providing this type of solution to a multitude of businesses is Brandmydispo. Brandmydispo has identified a void in the market where small and medium-sized businesses do not have the same level of access to custom packaging capabilities as larger corporations and existing small to medium-sized businesses had prior to their inception. The Brandmydispo business model indicates that they are democratizing the custom packaging industry to the small and medium-sized business sector.

Brandmydispo is strategically focused on the custom Mylar bags. The Mylar bags provide brands with a solution that offers greater protection than typical plastic bags in terms of moisture, light and air, which are main contributors to the encapsulation of a product. The ability for brands to fully customize their Mylar bags allows them to also create a marketing canvas for the companies with whom Brandmydispo works and provide high-quality packaging. The combination of functional and aesthetic attributes of Mylar bags is an ideal way to foster repeat business and establish brand loyalty.

Further, the positive, immediate and long-term impact of the custom packaging solution is evident. By alleviating the challenges facing emerging companies, Brandmydispo is not just providing bags, but they also provide brand elevation as part of their total solution to all clients; this has been a significant contributor to Brandmydispo's multi-year success and continues to drive the company's growth strategy. As clients expand their reach into new markets, Brandmydispo will also expand to meet the needs of their clients, therefore creating a cycle of interdependent growth as illustrated in their recent annual report titled "Custom Mylar Bags Help Brandmydispo's Continued Growth Cycle."