The Role Printing Plays in How Customers Judge Mylar Packaging

 

Most customers do not consider packaging to be separate from the products inside. When it comes to Mylar bags, the product should exceed the customer’s expectations because they are perceived to be denser than regular plastic packaging.

When printing on Mylar bags, clear printing and sharp edges convey an attitude of care and intent. When the printing on a Mylar bag is faded or uneven, sureness about the contents can be diminished, even if they are actually in good condition.

With regard to defects and other problems with Mylar (e.g., alignment, color, smudging), their reflective nature makes them easier for customers to see versus using a matte paper or cardboard type of substrate.

Thus, companies that do not understand the printing processes and setup will be more affected by the printing process than they typically expect.

Another aspect of printing on Mylar bags that companies should consider is consistency among each production run. When companies order multiple production runs of the same Mylars, it is important that each run be identical in appearance to previous runs so the company's customers become familiar with their brand.

That is why printing is often treated by experienced packaging teams as a critical component of the overall design process rather than being something that occurs after the design has been created. Decisions made during the design process will impact how well the Mylar bag will look at retail long after it has been produced. 

To better understand what sets some Mylar bags apart from the others, it is helpful to learn about the mechanics associated with the printing processes used on Mylar bags. How to Print on Mylar Bags provides an in-depth explanation of how printed products look, and how the decisions made during the printing process influence their visual appearance.