Small Business Packaging Guide: From Plain Bags to Custom Mylar in One Weekend
When starting out, many small businesses utilize plain packaging to get their products out quickly and easily. At first, there is no thought given to their packaging style (plain bags with generic labels and handwritten details are common). However, as sales continue to grow, this temporary solution can often hold back their branding. Eventually, customers will begin to compare your packaging versus the competition and realize that the look of your packaging is as important as the product itself. The process of upgrading to custom Mylar bags can be done fairly fast, with some proper planning. By having the appropriate resources and knowing the product dimensions, the visual style you want to establish, and how to assemble the completed product in an efficient manner, a business could easily upgrade its packaging in less than a single weekend. Using the above contents as success factors, transitioning to new packaging can happen more quickly than anticipated by the majority of tho...